Insider Tip: The Most Important SEO Element on Your Site

Posted at September 5, 2010

Search Engine Optimization (SEO) relies on a number of interrelated factors. The more time you invest in effective SEO techniques on your site, the higher you’ll rank on Google, Bing, and Yahoo. And there is no single element on your site that has more impact than the TITLE tags on each page. These tags aren’t necessarily the Title that is seen by the visitor; but they do control the title that shows up in the very top of the browser window (or tab).

The browser title and the visible title can be two different things.

SiteOrganic gives you the ability to control this title. We automatically write it for you, but if you want to override the automatic title text, you can. It’s done by entering a special character into your page title field, like this:

HTML Page Title/~/Visible Page Name

Experiment with this on your home page, or any page of your site. For your reference, this tip is also covered in our online Help Center. Just search for the article called “Naming Your Page”.

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