Moms are wired!

Posted at March 29, 2011

According to a recent study, Moms are rocking the smartphone pretty heavily.  This is not suprising to any of us who have ever taken a kid to ballet or soccer practice.  Look out at the parents–they are all buried in their phones, checking Facebook!

This has big implications for the church, since we know that (like it or not) the Mom in the family typically is the one who makes the decision to bring the family to church (women are generally more active in church overall).  Women are also more involved, statistically, than men.

What are you doing in your church to reach and serve women and moms? And specifically, what are you doing in your mobile strategy to reach this demographic?

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