Posts Tagged ‘content’

Writing for Mobile: When in Doubt, Leave it Out

November 8, 2011
A recent report by Jakob Neilsen reveals some interesting truths about the way users expect to read text on their mobile devices.  The crux of the question is, as they state: How can people simultaneously want to kill time and get angry when their time is wasted? Churches should be ...
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What does it mean to “produce fruit” online?

August 22, 2011
What's the one thing you track most closely, in order to determine if your online ministry is successful? We ponder this question a lot on our team.  Here are some common responses we hear: Hits Unique visitors People visiting our church for the first time, saying that they found us online Number of viewers for ...
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5 Ingredients for a Successful Page Title

April 17, 2011
It's the part of your page that you typically create first, and then never give it a second thought.  But did you know that the title of your page can literally make or break your ranking on Google?  It gets better. There really are two page titles to consider: Visible page ...
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How many menu items should I have?

February 8, 2011
When planning the navigation for your Website, you really want to think through how your visitors will be looking at your content.  It sometimes helps to literally envision a "profile" of a person who fits your typical demographic: Who is he/she? What is his/her age? What is his/her proficiency with using the Web? Will ...
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Insider Tip: The Most Important SEO Element on Your Site

September 5, 2010
Search Engine Optimization (SEO) relies on a number of interrelated factors. The more time you invest in effective SEO techniques on your site, the higher you'll rank on Google, Bing, and Yahoo. And there is no single element on your site that has more impact than the TITLE tags on each page. ...
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Insider Tip: Hide the Header on Your Site

August 21, 2010
From time to time, clients ask us about hiding the header area of their site. For example, on a special splash page, or a landing page used for a temporary holiday or outreach, you may not want to show your typical logo and navigation bar. While this may seem like ...
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Why Does Your Organization Have a Website?

July 6, 2010
Why does your organization have a Website? You should consider this question routinely. It's a simple query, but it can uncover lots of underlying uncertainty related to online strategy, departmental priorities, and even the direction of the organization itself. We often ask the question this way: "My Website will be successful if ...
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